Warrior Coaching

I was having a meeting earlier with a guy called Shaun who is developing groups which inspire the attendees's to reach for their dreams. The groups meet regularly and in the future he is expecting them to expand along with a vision of making more and more of a difference. Well of course this seemed a fantastic project.

The groups were inspired through Shaun's work as an NLP Practitioner and Coach. An area where we both shared common interests. After all, I'm also rolling out weekend courses showing individuals how they can use extremely simple tools to create fast and effective change. When clients see Shaun it is very rare that they EVER require a second appointment. He can move pretty much any of his clients forward in just one session and has a double bind gaurantee which assures his clients that they will get the result they want with his coaching.

Naturally I was impressed with Shaun's integrity. He was offering superb value to his clients and was making significant change in just one session! I thought this guy must have a diary of appointments as long as your arm.

Turns out he hadn't? In fact he'd experienced similar feedback to myself. His clients would rather buy a book about the theory of Coaching/ NLP than commit to a session with an expert facilitator? A book that could take weeks/ months to read. Further time to digest and absorb. And further time still to incorporate into their lifestyle. And after that they probably still don't really know how to use it to make the changes they want. However they would rather do this than book a session with an expert and get instant value??

And this isn't a Coaching industry problem. This is something I regularly witness across a range of specialist industries.

People struggling with their accounts when it is very cheap to hire an accountant? Instead they are online struggling through websites and reading self help guides about subjects they don't understand. Businesses struggling with Sales and Marketing activity doing the same thing researching their own strategies by typing their challenges into Google?

And each time you try and show them a more beneficial route they take your business card with that glazed look in their eye and say, 'Yeah, I'll keep this incase I need it'.

Then they rush out and buy the book?

If I go quiet soon then it'll be because I'm start my new range of self-help books. Over 295 pages I'm going to suggest they invest in a specialist who knows the answer. And it'll be one hell of a best-seller I can see it now!